ASKARI

Privacy Policy

Last updated: July 2026

1. WHO WE ARE

The data controller for this website is:

Pound 4 Pound AB (operating as Askari)
Organisation number: 559171-7292
Tagenevägen 14G, 422 59 Gothenburg, Sweden
orders@askarifighter.com

When we refer to "Askari", "we", "us" or "our" in this policy, we mean Pound 4 Pound AB.

2. WHAT INFORMATION WE COLLECT

When you use our website or place an order, we may collect the following personal data:

·     Name

·     Email address

·     Delivery and billing address

·     Phone number

·     Payment information (processed securely by our payment providers; we never store card details)

·     Order history and purchase details

·     IP address and browsing behaviour on our website

·     Communication history if you contact us

3. LEGAL BASIS FOR PROCESSING

We process your personal data on the following legal grounds under Article 6 of the GDPR:

Contract: to process and fulfil your orders, handle returns and exchanges, and communicate with you about your purchases.

Legal obligation: to comply with Swedish accounting law, which requires us to retain financial records for seven years.

Legitimate interest: to improve our website and services, prevent fraud, and handle customer enquiries.

Consent: to send you marketing emails, where you have opted in. You can withdraw consent at any time.

4. HOW WE USE YOUR INFORMATION

We use your personal data to:

·     Process and deliver your orders

·     Send order and shipping confirmations

·     Handle returns, exchanges and customer service enquiries

·     Send marketing emails and offers, where you have consented

·     Comply with legal obligations

·     Improve our website and services

·     Prevent fraud and misuse

We will never sell your personal data to third parties. We will never share your data for third-party marketing purposes without your explicit consent.

5. WHO WE SHARE YOUR DATA WITH

To operate our business, we share data with the following third-party service providers:

·     Shopify Inc.: our e-commerce platform, which hosts and processes order data. Shopify may transfer data to the United States and is certified under the EU-US Data Privacy Framework.

·     Klarna Bank AB: payment processing. Data is subject to Klarna's own privacy policy.

·     PayPal (Europe): payment processing. Data is subject to PayPal's own privacy policy.

·     Swish: payment processing for Swedish customers, operated by Swedish banks.

·     PostNord: delivery of orders within Sweden.

·     UPS: delivery of international orders.

·     Google Analytics: website analytics. Data is anonymised and used to understand how visitors use our site. You can opt out via your cookie preferences.

·     Email marketing platforms: used to send newsletters and promotional offers to customers who have opted in.

We require all third parties to protect your personal data and to process it in accordance with applicable law.

6. INTERNATIONAL TRANSFERS

Some of our service providers, including Shopify and Google, operate outside the European Economic Area (EEA). Where personal data is transferred outside the EEA, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or an adequacy decision by the European Commission.

7. HOW LONG WE KEEP YOUR DATA

Order data: retained for seven years to comply with Swedish accounting law (Bokforingslagen).

Customer account data: retained for as long as your account is active, or until you request deletion.

Marketing data: retained until you withdraw consent or unsubscribe.

Cookie data: in accordance with the retention periods set out in the cookies section below.

8. YOUR RIGHTS UNDER GDPR

Under the GDPR, you have the following rights regarding your personal data:

Right of access: you can request a copy of the personal data we hold about you.

Right to rectification: you can ask us to correct inaccurate or incomplete data.

Right to erasure: you can ask us to delete your personal data, subject to legal retention obligations (for example, we are required to keep financial records for seven years).

Right to restrict processing: you can ask us to limit how we use your data in certain circumstances.

Right to data portability: you can request your data in a structured, commonly used, machine-readable format.

Right to object: you can object to processing based on legitimate interest, including direct marketing.

Right to withdraw consent: where we process your data on the basis of consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, contact us at orders@askarifighter.com. We will respond within 30 days.

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Swedish supervisory authority:

Integritetsskyddsmyndigheten (IMY)
Box 8114, 104 20 Stockholm
www.imy.se

9. COOKIES

Our website uses cookies to make it work correctly and to improve your experience. A cookie is a small text file placed on your device when you visit our website.

We use the following types of cookies:

Cookie	Purpose	Duration	Type
_shopify_session	Maintains your browsing session	Session	Strictly necessary
cart	Stores your shopping cart contents	2 weeks	Strictly necessary
secure_customer_sig	Keeps you logged in to your customer account	20 years	Strictly necessary
_shopify_visit	Tracks unique visits to the store	30 minutes	Analytics
_shopify_uniq	Counts unique visitors	24 hours	Analytics
_ga	Google Analytics - tracks site usage (anonymised)	2 years	Analytics
_gid	Google Analytics - distinguishes users	24 hours	Analytics
_gat	Google Analytics - throttles request rate	1 minute	Analytics

Strictly necessary cookies cannot be disabled as they are required for the website to function. Analytics and marketing cookies are only placed with your explicit consent, which you can give or withdraw at any time via the cookie settings on our website. You can also control cookies through your browser settings, though this may affect how the site works for you.

10. SECURITY

We take the security of your personal data seriously. Our website uses SSL/TLS encryption for all data transmitted between your browser and our servers. Payment data is processed entirely by our payment providers and is never stored on our systems. Access to personal data within our company is limited to staff who need it to carry out their role.

11. LINKS TO OTHER WEBSITES

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before sharing any personal information with them.

12. CHILDREN

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us and we will delete it.

13. CHANGES TO THIS POLICY

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated date. We encourage you to check this page periodically. For significant changes, we will notify you by email where possible.

14. CONTACT US

If you have any questions about this privacy policy or how we handle your personal data, please contact us:

Email: orders@askarifighter.com
Pound 4 Pound AB / Askari
Tagenevägen 14G
422 59 Gothenburg
Sweden

Askari is a brand of Pound 4 Pound AB  |  Org.nr. 559171-7292  |  orders@askarifighter.com